Ethan L.
Business Development • Account Management • Distributor Parternship • Market Expansion
- Role
- Beverage Territory Manager at Green Thumb Industries (GTI)
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Ethan L.
Highly skilled and dynamic Territory Manager with over 14 years of experience in the hospitality and beverage industry. Proven expertise in business development, market expansion, and relationship-building with key accounts. Strong background in managing bar operations, crafting innovative beverage programs, and leading teams to drive sales and exceed customer expectations. Adept at overseeing product distribution, negotiating contracts, and executing marketing strategies to maximize revenue growth. Extensive knowledge of spirits and cocktail history and trends, combined with a deep understanding of customer needs in the beverage industry.Passionate advocate for the hemp beverage industry, with a specialized focus on educating retailers and consumers on benefits, regulations, and market potential to elevate awareness and drive growth.
Experience
Beverage Territory Manager
Feb 2025 — Present · Atlanta, GA, US
Develops and executes a comprehensive territory plan to grow the Señorita and RYTHM brands today and broader beverage portfolio over time.Analyzes market trends, consumer behaviors, and competitive landscapes to identify growth opportunitiesEstablishes sales targets and performance metrics to track successManages distributor planning and coordination to ensure strong execution in market and aligned goalsActs as the face of the Señorita brand in given territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholdersDrives sales through product placement, promotions, and education within target accountsSecures new accounts and expands distribution within assigned region.Is an expert on the Señorita brand and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the productDevelops and implements marketing initiatives and in-store activations to boost brand visibilityCoordinates inventory and ensures sufficient stocking levels to support growth plan and in-market programmingWorks closely with internal teams to refine strategies based on field feedbackLays the groundwork for future team growth, contributing to the hiring and training of additional sales and marketing personnel as the business and team growsMentors and supports team members as the territory expands
Education
Shiloh Hills Christian School
High School Diploma
2004 — 2008
Maranatha Baptist University
Bachelor of Business Administration - BBA
2010 — 2013
Wine & Spirit Education Trust
Level II
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