Ethan Haas

About Ethan Haas

Global Vice President & General Manager | Commercial Growth | Performance & Execution | TPMAs the Global Vice President & General Manager at Amcor, I lead a $2.5B+ global packaging business, driving commercial performance, operational excellence, and strategic growth across diverse markets. With over +25 years of experience in packaging, labels, paper, and distribution, I am passionate about building high-performing commercial organizations that accelerate growth and deliver results.Driving Commercial Excellence & Market LeadershipSuccess in today’s complex market requires a disciplined, customer-obsessed commercial organization that translates strategy into execution. I focus on: Scaling high-performance commercial teams that drive top-line growth, customer engagement, and market expansion. Executing strategic pricing and value-selling models to maximize profitability and competitiveness. Aligning commercial and operational strategies to enhance speed-to-market and customer responsiveness.Building a Winning Culture & Operational DisciplineBeyond commercial leadership, I drive a culture of accountability, problem-solving, and agility to sustain performance in a world of ambiguity:Embedding Toyota Production Management (TPM) principles to optimize manufacturing efficiency, quality, and waste reduction.Transforming organizational culture by fostering a people-first, results-driven mindset that enables execution at every level.Leading M&A strategy and integrations, expanding our capabilities, market reach, and innovation pipeline.Proven Impact & Strategic GrowthLeading a $4B+ global business, achieving profitable growth through commercial and operational excellence.Increased operating profit by 35% and revenue by 25% by strengthening our commercial organization, launching new products, and optimizing execution.Built a customer-focused sales culture that aligns commercial strategy with execution, driving sustained growth.Credentials & ExpertiseMBA, Northwestern UniversitySix Sigma Green Belt | Executive Education: Wharton, IESE, Stanford and MITExpertise in Commercial Strategy, High-Performance Sales Organizations, TPM, M&A, and Organizational TransformationAt my core, I am committed to building elite commercial teams, driving performance, and executing strategic growth initiatives that create long-term value for customers, employees, and shareholders.

Experience

1. Global Vice President and General Manager

   Amcor

   Oct 2024 — Present

   Lead the global Liquid segment with full accountability for strategy, commercial performance, operations, innovation, and end to end execution. I work closely with customers and teams around the world to deliver packaging solutions that improve performance, reliability, and sustainability across liquid applications.Our portfolio spans liquids in everyday life and critical industries, including dressings, sauces, condiments, beverages, coffee, soups, oils, pet nutrition, home and personal care such as soaps and detergents, and industrial liquids. I focus on accelerating growth through customer partnerships, a strong commercial engine, and a pipeline that moves from customer insight to scalable innovation quickly and consistently.Operational excellence is a core priority. I drive disciplined execution through safety leadership, quality, service, cost competitiveness, and continuous improvement. That includes building operating rhythms, strengthening cross functional alignment, improving throughput and reliability, and translating strategy into daily actions that deliver measurable results for customers and the business.I am passionate about building high performing teams on the journey to becoming the best version of themselves. I foster a culture of trust, accountability, collaboration, and continuous learning where people thrive, problems get solved at the root, and we execute with speed and care for our customers.

Education

• The Wharton School

  Executive Education, Mergers and Acquisitions

  2015 — 2015

• MIT Sloan School of Management

  MIT Sloan & MIT CSAIL Artificial Intelligence: Implications for Business , Artificial Intelligence

  2020 — 2020

• Stanford University Graduate School of Business

  Executive Education, Leading Change and Organizational Renewal

  2013 — 2013

• IESE Business School

  Executive Education - Organizational Growth and Executive Development, Growth

• IESE Business School

  Executive Education - Leadership, Organizational Leadership

• Northwestern University - Kellogg School of Management

  MBA, Analytical Consulting, Strategy and Marketing

  2004 — 2007

• The Wharton School

  Executive Education, M&A Executive Class

• St. Norbert College

  BA, International Economics and Business

  1992 — 1996

Skills

• Account Management
• Change Management
• Organizational Development
• Cross-Functional Team Leadership
• Supply Chain
• Marketing Strategy
• Incentive Programs
• Competitive Analysis
• Foreign Currency
• Manufacturing
• Management
• Negotiation
• Leadership
• New Business Development
• Paper Industry
• Stage-Gate
• Business Process Improvement
• Forecasting
• Continuous Improvement
• International Development
• Future Trends
• P&L Management
• Public Speaking
• Product Development
• Key Account Management
• Pensions
• Income Statement
• Pro-Active Leader
• Pricing
• Tax Incentives
• Business Planning
• Operations Management
• Six Sigma
• International Sales
• Sales Operations
• Strategy
• Organizational Design
• Strategic Planning
• Culture Change
• P&L