Ethan Gibel
Client Success, Relations & Digital Advertising Background | Media Planning & Buying | Bridging the Gap Between Advertisers & Audiences Across Multiple Channels
- Role
- Associate, National Video Investment at Starcom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ethan Gibel
Cultivated and results-oriented marketing and communications strategist with a background…
Experience
Associate, National Video Investment
May 2025 — Present · New York, NY, US
Client: Warner Bros DiscoveryServe as a critical member of the Investment team managing media campaigns for Warner Bros. across diverse networks and vendors. Leveraging analytical expertise and media planning knowledge to drive campaign performance and deliver exceptional client value.Key Responsibilities-Strategically analyze, steward, and track media buys for Warner Bros. campaigns across multiple networks and vendors, ensuring optimal campaign performance and ROI-Manage comprehensive RFP processes and maintain accurate commercial inventory tracking in MBOX system-Configure, monitor, and optimize campaign performance on Prisma platform, identifying opportunities to enhance effectiveness-Execute media buy contracts and perform financial reconciliation, including invoice processing and spend actualization-Develop internal team documentation and processes for new business acquisition while generating analytical reports to inform strategic decision-making.
Education
Brooklyn Technical High School
High School Diploma
St. Lawrence University
Bachelor's degree
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