Ethan Earle

Client Executive @Worldpanel

London, GB

Managing Nestle Lactalis & Nestle CPW accountsDecoding shopper behavior and being an indispensable business partner to clients- Brand Tracking - Achieved Kantar Worldpanel Rising star award for detailed analysis and stepping up to present to clients - Presenting to clients and key stakeholders- Helping/ up skilling other members of the team to uphold Kantar’s Mission to grow and collaborate together- Understanding shopper actions - Account Planning- NPD support- Category Analysis - key metrics include: Penetration / Spend (sales)/ Volume / Frequency / Average price per kg / Trip spend / YA and TY %- Segmentations (to help understand what products consumers are purchasing, where consumers are purchasing, when consumers are using products, how consumers are using products.)- Category Overviews- Supporting Nestles (Lactalis & CPW) with their commercial strategy and growth ambitions