Ethan Cohn
District Sales Leader at Frito-Lay North America
- Role
- District Sales Manager at Frito-Lay
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ethan Cohn
I’m a results-driven and people-focused leader with a strong foundation in sales management, operations strategy, and team development. Currently, I serve as a District Sales Leader at PepsiCo – Frito-Lay, where I oversee a $10M district business spanning more than 350 customer accounts. I take pride in combining analytical thinking with hands-on leadership to drive revenue growth, optimize performance, and build high-performing teams that deliver measurable results. In my time at Frito-Lay, I’ve led my district through seven major organizational change initiatives, maintaining business stability and employee engagement throughout. I’ve also been selected for the Frito-Lay Leadership Development Program, which prepares top-performing managers for advanced leadership roles within the organization. Additionally, I currently lead the 2025 New Store Opening Project, where I’m identifying customer needs, developing scalable processes, and creating operational best practices to support national expansion. As a Subject Matter Expert for company culture and engagement initiatives (Culture, VIP, and Focus 43), I work closely with senior leadership to strengthen team morale, improve retention, and align territory goals with enterprise-wide objectives. I was also selected for the Leadership Development Program, a recognition given to high-potential emerging leaders. My approach to leadership is hands-on and human-centered — empowering teams through accountability, collaboration, and a shared drive for excellence. I graduated from The Ohio State University Fisher College of Business with a B.S. in Business Administration (Finance) and a Minor in Leadership Studies, where I was deeply involved in leadership and community-building roles. As a Founding Father and Executive Board Member of Delta Kappa Epsilon’s Delta Tau Chapter and a Greek Life Coordinator with OSU Chabad, I learned early the value of initiative, collaboration, and organizational culture — lessons that continue to shape my leadership style. I’m passionate about growth, innovation, and empowering others to perform at their best. I’m eager to continue building my career in a fast-paced environment where leadership, strategy, and impact intersect.
Experience
District Sales Manager
Jul 2023 — Present · Queens, NY, US
Direct operations for a $10M district business, driving sales growth, profitability, and market share across 350 accounts• Lead, coach, and develop a team of sales representatives to exceed performance targets and strengthen customer relationships• Analyze sales data and implement strategic plans to optimize distribution, merchandising, and promotional execution• Led team through seven major organizational change projects, ensuring stability, performance continuity, and team engagement amid evolving corporate structures• Spearhead the 2025 New Store Opening Project, identifying customer needs and operational challenges, while establishing best practices for larger-scale future store openings• Serve as Subject Matter Expert for Culture, VIP, and Focus 43 initiatives, partnering with senior leaders to align territory goals with company priorities, driving employee engagement, performance execution, and team morale/retention• Chosen for Frito-Lay Leadership Development Program, a selective program preparing high-potential employees for leadership advancement• Mentor/Trainer for several successfully onboarded frontline leaders
Education
The Ohio State University Fisher College of Business
Bachelor's degree
2019 — 2023
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