Ethan Broyles

WORK HISTORY

ABOUT ETHAN BROYLES

As a tenured Senior Media Buyer at a $4M ARR marketing agency trying to scale to $10M, I witnessed first-hand how outdated/poorly designed data systems affect agencies (hint: it wasn’t pretty) For months before hiring a Data Engineer (my brother), each department suffered from… Spending countless hours every week manually collecting data from various platforms/spreadsheets, cross-checking our reports, & fixing errors Losing trust that the reports we generated were accurate, making decision-making difficult Slower Communication: information transfer between all departments & our clients became way less efficient And then the agency owners had headaches of their own: They watched as each department\'s capacity to manage projects decreased, crushing their gross profit margin per account Resources that could be used for expansion were wasted on firefighting inefficiencies, stalling growth Client performance fluctuated more than ever before, eroding client trust and satisfaction, leading to higher churn rates One Data Engineer & Data Analyst later, and our team had: Automated daily performance reports, visible by team members in a centralized dashboard Renewed trust in the accuracy of our daily reports Client performance stabilized, & gross profit margin started to increase once again Now, our company Agency Insights is helping multi-channel advertising agencies upgrade from outdated/poorly designed data systems, WITHOUT having to hire expensive in-house Data Engineers/Analysts. Want to learn about how we approach solving these problems for you? Book a consultation with me here: https://calendly.com/ethan-agencyinsights/data-review