Ethan Bradford

Founder @The Erb Effect

Vancouver, BC, CA

Built a modern streetwear brand focused on blending Western fashion influences with culturally rooted Indian design elements- Co-led all aspects of brand development, from concept creation to production, marketing, and customer experience- Managed early-stage operations, including sourcing, pricing, inventory coordination, and marketplace positioning- Achieved over / CAD 1,300 in first-year gross sales, demonstrating strong initial market traction- Strengthened brand presence through targeted social media outreach, collaborations, and community-driven engagement.