Ethan Boldt

Vice President, Content at Ancient Nutrition & Dr Axe @Ancient Nutrition

Philadelphia, PA, US

The Dr. Axe brand changed to Ancient Nutrition, with the exception of our website DrAxe.com, in 2018. Prompting this major branding move was Ancient Nutrition/Dr. Axe joining forces with VMG Partners.(VMG, along with Hillhouse Capital Group and a select group of industry leaders, are minority investors.) I oversee the creation of new content — including website content for two blogs, books, ebook development and enewsletters — at DrAxe.com, one of the top natural health websites in the world (as rated by Alexa). My top priority is to oversee site growth and customer acquisition for DrAxe.com, which has grown from users in Feb. 2015 (when I began) to over 20 million users. Through careful content planning and SEO strategy/research (on-page, off-page and technical SEO with a variety of platforms), our content team helped make organic search over 75 percent of our traffic, garnered over 1M backlinks and over 60K referring domains, and pushed our enewsletter subscriber base to over 3.2M.Meanwhile, new goals include increasing the reach of Ancient Nutrition through a separate store blog (on Shopify), overseeing a migration strategy to a separate domain, improving our lead generation and integrating with our multiple marketing channels (email and enewsletters, retail and publishing partnerships, social media and more).We cover more diverse health content than nearly any other website in the world, and we do it responsibly. These health topics range from key nutrients and supplements, disease symptoms and natural remedies, injury rehab and fitness workouts, and recipes for those want to eat healthy and delicious food. At Ancient Nutrition, our mission is to restore health, strength and vitality by providing history’s healthiest whole food nutrients to the modern world. We offer best-selling products like Multi Collagen Protein, Bone Broth Protein, Organic Super Greens, SBO Probiotics and more.

Trinity University

B.A., History