Ethan A.
Digital Marketing Lead @INK Entertainment Group
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WORK HISTORY
Digital Marketing Lead @INK Entertainment Group
Toronto, ON, CA
Lead digital strategy and social ecosystem for INK Entertainment brands including DPRTMNT, VELD, Cabana and live event properties• Develop content and paid media campaigns designed to grow audiences and drive ticket and table-service conversions• Collaborate across marketing, programming and partnerships teams to connect digital campaigns with in-venue revenue initiatives• Analyze campaign performance and audience insights to inform growth strategy
EDUCATION
George Brown Polytechnic
Associate's degree, Digital Media Marketing
George Brown Polytechnic
Business Administration Diploma (COOP), Business Administration and Management, General
ABOUT ETHAN A.
I help entertainment and cultural brands grow audiences and convert digital attention into real-world attendance.Over the past decade I’ve worked across agencies and brands including Ogilvy, Sid Lee, Saatchi, Loblaw and INK Entertainment, leading digital strategy, paid media, and audience growth for large consumer and live event brands.My focus is building digital ecosystems that connect content, paid media, and partnerships to drive measurable outcomes like ticket sales, brand engagement and audience expansion.I’m particularly interested in the intersection of live entertainment, digital media and cultural marketing.Career focus: Audience growth, digital monetization, and cultural marketing within live entertainment and experiential brands.
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