Estuardo Hernandez

About Estuardo Hernandez

As a creative lead and problem solver, I build high-impact brand experiences that blend strategic thinking with hands-on execution. With over 10+ years of experience across startups, small businesses, and large corporations, I’ve led design efforts that scale—from product launches to e-commerce experiences and multi-channel campaigns.At Yale and August Home, I led creative direction during a transformative 5-year period under Assa Abloy, overseeing flagship campaigns, product photography, and scalable brand strategies. Following the acquisition by Fortune Brands Innovation, I transitioned into a senior designer role within their in-house agency, serving legacy brands like Master Lock, Moen, and SentrySafe. Across both environments, I’ve demonstrated my ability to effectively manage teams, guide strategy, and deliver creativity that moves the needle.I thrive in fast-paced, high-growth environments where execution matters. Whether launching a new product, building a design system, or integrating AI into creative workflows, I bring a sharp eye, clear strategy, and a dedicated commitment to delivering design that looks good and works effectively.

Experience

1. Senior Designer

   Fortune Brands Innovations

   Jan 2023 — Present · San Francisco, CA, US

   Part of the internal Creative X team supporting Fortune Brands’ portfolio: Master Lock, SentrySafe, Moen, Yale, and August- Led and mentored a small design team while maintaining consistent, high-quality campaign deliverables- Delivered brand marketing assets across paid media, social, and e-commerce platforms- Supported multi-brand campaigns, balancing creative execution with operational efficiency- Integrated AI tools like ElevenLabs to accelerate video production workflows.

Education

• Academy of Art University

  Bachelor of Science (BS), Web Design/New Media

  2013