Elisa Estrera

About Elisa Estrera

More ads won’t fix it. More content won’t fix it.When momentum stalls, only clarity will.If the offer, the messaging, or the strategy that once worked is starting to stall. You’re not broken.You’re evolving.And that pressure you’re feeling? It’s the push to realign.I don’t coach from the sidelines. This is not DIY.I work shoulder-to-shoulder with founders to sharpen what they’re building—and launch their next chapter with clarity, momentum and meaning.Here’s the short version- I’ve helped founders across AI, fintech, wellness, fashion, food, education, and law realign their offers, messaging, and business models- I’ve co-founded startups, led rebrands, and helped companies pivot and launch when the old playbook stopped working.I’m not here to sell hype or quick hacks.I’m here to help you build foundations that last.When we work together:→ Your offer gets sharper→ Your messaging pulls the right people in→ Your business fits the future you’re actually buildingWhat I don’t do: Hand you a cookie-cutter playbook Throw tactics at the problem Leave you to \"figure it out\" aloneWhat I do: Work with you side-by-side to sharpen your offer, brand, and strategy Translate customer psychology into messaging that resonates Build strategic foundations that support growth—not burnout Bring calm, clarity, and traction when everything feels messyIf you’re:→ Rethinking what you offer→ Repositioning your brand→ Launching something that mattersLet\'s talk.No noise. No guesswork. Just real traction and cloud-parting-clarity.

Experience

1. Founder, Marketing Consultant

   Gratefruit Business Consulting

   Jan 2018 — Present · Las Vegas, NV, US

   The customer journey is my map to strengthening brand perception, and identifying growth opportunities. I even have an 8-point framework for evaluating the customer journey where marketing, sales, operations and customer service performance are measured.My process always begins with understanding the company\'s values to see how well it is reflected throughout the business and customer touch-points. I look at foundational pieces like positioning, differentiating, and conduct user and competitor research to develop a growth strategy. My goal is to help service providers develop and implement a strong marketing strategy that is aligned to company values and boosts retention and referrals due to an amazing customer experience.Highlights- Served 20+ sole proprietors, startups, small and midsize businesses- Launched / relaunched 10+ products, services, marketing initiativesKey Services- 8-Point Customer Journey Evaluation- Business and Marketing Strategy Development- Launch / Relaunch of Products, Services, and Marketing Initiatives- Performance Analysis and Optimization of Marketing InitiativesAwards Received:3rd place, Startup Weekend Las Vegas (2018) for an employee incentivizing app called \"Staffed\"

Education

• University of California, Berkeley

  BA