Esther Violet Gonsalves

About Esther Violet Gonsalves

With extensive experience as a content marketing professional, I recognize the critical role digital marketing plays in fostering brand loyalty, driving consumer engagement, and ultimately boosting sales and profits. My work spans across various content formats including blogs, articles, infographics, editorials, and social media strategies, all geared toward sparking memorable conversations and delivering measurable results. My key strengths lie in crafting creative business content, designing compelling infographics, providing excellent client service, and collaborating effectively within teams. I excel in creating landing pages, managing content distribution across social media platforms, and developing comprehensive content strategies to enhance messaging and value propositions for companies.Project Timelines:20••••24: 2050 Healthcare, Selrom, Needle Eye, iOceane, Greystone (real estate aggregator), Globex, LifeKraft, Acuity Knowledge Partners, BCG\'s DesignStudios20••••19: One Assist, Noon, HDFC, HCL, Amazon Seller, USHA, Research On Global Markets, Airtel, LTTS2016: Palki Boutique, Vastra Kuttimm and Ramada Chelsea Hotel Al Barsha20••••16: Centre Stage Creations, 85 Lansdowne, Jewel India Jewellers, IIAS, TogoFogo, AMP Vaisaakhi Mall, grugrus. com, endeavourcareers. com, Oplus XonPad 7 & XonPhone, Modavastra

Experience

1. Content Strategist

   mjunction services ltd

   Aug 2024 — Present · Kolkata, IN

   Working with rivexa, a new business unit under the mjunction umbrella.Marketing rivexa - Global B2B sourcing marketplace || Tata Group ||Website: Key Responsibilities:Develop and execute a content strategy aligned with the company\'s overall objectives, target audience, and brand voice.Lead a team of content creators, including writers, editors, designers, and multimedia producers, to produce engaging and informative content for various channels, including website, blog, social media, email, and print materials.Collaborate with cross-functional teams, including marketing, category, product and sales, to develop content that supports lead generation, customer acquisition, and retention efforts.Oversee the editorial calendar and content production process, ensuring timely delivery of high-quality content that meets strategic goals and deadlines.Manage the company\'s communication channels, including website, blog, social media, email newsletters, press releases, and public relations initiatives, to maintain a consistent brand image and messaging.Stay up to date with industry trends, best practices, and emerging technologies in content marketing and communication to continually enhance the company\'s content and communication efforts.Leverage AI to produce a faster TAT on content production to deployment.Work closely with the SEO manager to rank higher on selected keywords Apply analytical skills and the ability to interpret data and metrics to measure content performance and optimize strategy.

Education

• Pratt Memorial School, Kolkata

  I.S.C. (+2), Humanities/Arts

• Loreto House

  I.C.S.E, Humanities/ Arts

  2010

• Punjab Technical University

  MBA/ PGDM, Marketing and Human Resources

  2010 — 2012

• Loreto College, Kolkata

  B.A. Major, Communicative English

  2008 — 2010