Esther Saunders-Jennings
Director, New Market Operations Uk, Us & can @Sofar Sounds
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WORK HISTORY
Director, New Market Operations Uk, Us & can @Sofar Sounds
Responsible for launch and development of a portfolio of 19 new markets across the UK, US and Canada. Here I designed the recruitment process for Local Leads in each market, and am responsible for all hiring and onboarding of these integral leaders. I also developed and delivered a comprehensive training programme which gave Local Leads the skills and knowledge to curate high quality music events, hire and lead effective teams, build community, local partnerships and local marketing relationships. Overseeing operations and performance in up to 19 markets simultaneously, including ongoing line management of the Local Lead team whilst stimulating community between peers, data analysis and reporting.Working cross functionally across the business, developing processes and policies with marketing, community and partnerships teams.
EDUCATION
Shaftesbury School
A Levels, Psychology, Law, History
University of Bristol
MSc by Research, Translational Health Sciences
University of Bristol
BSc, Experimental Psychology
ABOUT ESTHER SAUNDERS-JENNINGS
Innovative Concerts Director with 7+ years experience in the community-focused live events industry and the charity sector. I help organisations with events operations and global expansion strategy. Some examples include: • In my most recent role I was responsible for expansion into 19 new markets across the US, UK and Canada, focusing on sustainable, community-led growth. I hired, trained and managed local leaders in these markets to produce concerts with 80+ NPS and to grow profitability to 20%+ CM1. • As Regional Director for the UK at Sofar, I was responsible for operations and growth of UK markets. I was responsible for marketing growth strategy including local partnerships, and show quality (80+ NPS). This included management of all London shows, which made up 20% of the company\'s overall revenue from concerts. • As City Director for Bristol at Sofar, I was directly responsible for a 775% increase in ticket supply and sales, through community engagement, show curation and quality and local marketing, within the first 6 months of my tenure. I get excited about opportunities where I build and manage relationships, create innovative strategy, and can lead creative teams towards meaningful change.
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