Esther Popovitz

About Esther Popovitz

A passionate and driven solutions-oriented thinker with an innate curiosity for the why behind successful brand identity building and marketing strategy. Experienced Marketing Strategist with 3+ years in branding, creative strategy, social media, and marketing campaign development across all digital channels from startups to major brands in multiple industries. As a native New Yorker and empath with a hunger for the arts and unique storytelling, I love marrying my creative and analytical mindset to understanding the nuances of human behavior-building a compelling brand story that resonates with and sells to consumer audiences globally.CORE COMPETENCIESCreative Strategy • Marketing Campaign Development • Branding • Community Management • Platform Evolution • Media Planning • Account Management • Culture & Trend Mapping • Content Creation • Social ListeningCLIENT CATEGORIESFashion • Food • Beverage • CPG • Lifestyle • Beauty • Entertainment • Financial Services • Travel • Hospitality • Healthcare • SportsFUN FACTS•I\'m a professional hidden gem, arts, and cultural experience connoisseur (I live by living like a local in any city)•I\'m a lifelong food enthusiast-I\'ve built growing curated Google Maps lists of restaurants, bakeries, and food experiences I explore and share with the world daily •I collect matchboxes as memory tokens of places I\'ve been

Experience

1. Social Strategist

   Merkley + Partners

   Jun 2025 — Present

Education

• Baruch College

  Bachelor of Business Administration - BBA, Digital Marketing Management

  2018 — 2021