Esther Pawar

About Esther Pawar

Hi! I am a copy and communications professional with over 17 years of experience. I have created copy for leading retail, lifestyle, healthcare, learning & training, non-profit, finance, corporate, and hospitality brands.My work reflects a good mix of conceptualising campaigns and writing copy for integrated media channels: digital, print, radio, below-the-line, and out-of-home. Every high and low has dispensed a sound ability to analyse needs, develop result-oriented concepts, and craft compelling copy. Please write to me at e••••••••@gmail.com for any copy-related enquiries.Warm regards,Esther PawarWork Link:

Experience

1. Supervising Associate - Copywriting

   EY

   Jun 2023 — Present

   Content CoE TnM, TnM coordinator (July 2024 to Present)• Partnering with EY clients across the globe to understand their content needs and lead end-to-end project delivery.• Managing a steady, sustainable pipeline of content projects as the project lead for EY’s Content Center of Excellence (CoE) Open Pool Team.• Developing project budgets, defining scope, tracking expenses and optimizing resources to ensure cost efficiency, with precision.• Creating ROI-driven content as per clients’ business and marketing goals.• Directing the development of high-impact communication assets — including proposals, presentations, RFPs, newsletters, Go-To-Market content, reports, web/SharePoint content, articles, videos and digital marketing materials — while ensuring editorial excellence, brand consistency, and adherence to EY’s verbal identity, DEI guidelines and quality benchmarks.• Partnering with creative and video production teams to conceptualize and execute external and internal campaigns.EY Technology, EYQ skills quality tester (March 2024 to June 2024)• Quality testing through a content professional’s lens.• Developing a range of questions that might be posed by different users of EYQ, including partners, interns or associates.• Experimenting with prompt engineering.Europe West Innovation, Community Management (June 2023 to February 2024)• Creating quality content to promote Europe West Innovation.• Supporting senior leaders in creating engaging social media content focused on emerging technology and their service lines.• Managing and building community engagement on the internal channels (Microsoft Teams, newsletters, EY Intranet, Yammer).• Suggesting ideas for engagement contests.• Curating content for various team initiatives.

Education

• St John the Baptist High School & Jr College

  Higher Secondary Certificate, Science

  2002 — 2004

• University of Mumbai

  Bachelor of Mass Media, Advertising

  2004 — 2007