Esther Morton

WORK HISTORY

ABOUT ESTHER MORTON

My leadership style is one which encourages creative and new ideas to flourish coupled with being accountable for all financial and management expectations. I believe in an open and inclusive culture style of management from the top down to the bottom up. I possess an entrepreneurial style and ambition with a focused and assertive approach to deliver results, proven by taking loss making companies and turning them into profit, and have excellent communication and negotiation skills. Key Achievements • The ability to troubleshoot taking loss making businesses into profit as well as increasing profit margins in already profitable businesses to 30%; • Key account management of blue chip clients and their agencies; • Negotiating and retaining football and rugby commentary rights for audience and sponsorship; • Making a successful application to retain South Manchester Radio Licence for a further 8 years, which had been contested. This licence was an integral part of the North West portfolio and the company stock price rose by 5%; • Appointed Trustee of Help a Hallam Child Charity at HallamFM; • Implementation of group communications systems across Creative Services and Sponsorship and Promotions with a combination of conference calls and Internet forum sites to encourage the cross fertilisation of great ideas. The “Learn and Share” concept is a great success on many levels with group interaction and increased turnover of 15%; • 138 New business accounts opened in 2013 representing 56% of the business; • Launched and implemented ‘Brand Builder’ programme that produced £500K of new business in first year; • Won largest account in Direct Division in 2013 value £238K; • Nominated for best Direct Sales Team Clear Channel UK 2013; • Won Best Long Term Pitch award with Clear Channel UK 2013