Esther Chung

About Esther Chung

Full-spectrum digital marketer specializing in paid and organic channels, analytics implementation, and data-driven strategy. From setting up Google and Meta ad campaigns to configuring Tag Manager and Google Analytics, I build the infrastructure that powers insight. As a data storyteller committed to DEIA principles, I translate complex metrics into actionable strategies that drive business impact across all organizational levels.

Experience

1. Chief Marketing Officer and Co-founder

   Digital Communications & Marketing Consultancy

   Sep 2025 — Present

   o Lead client-facing marketing strategy meetings and conduct comprehensive website audits, architecting strategic frameworks and organic social media pillars that guide brand positioning and translate business objectives into actionable roadmaps.o Manage Google Ads campaigns and establish Google Analytics and Google Tag Manager infrastructure for multiple clients, delivering custom performance reports that synthesize complex data into actionable insights for data-driven decision making.o Oversee end-to-end organic social media operations including content scheduling, copywriting, graphic design, and A/B testing of hashtags and content formats to continuously refine strategy and drive measurable engagement growth.

Education

• The University of Akron

  Bachelor of Arts - BA, Political Science and Government & French

  2007 — 2015

• Yonsei University

  International Education, East Asian Studies

  2014 — 2014

• Le Mans Université

  International Education, Humanities/Humanistic Studies Franco-American Studies

  2015 — 2015

• University of Pittsburgh Joseph M. Katz Graduate School of Business

  Master of Business Administration - MBA, Marketing

  2019 — 2021