Esther Bonardi

About Esther Bonardi

Marketing and technology executive focused on marketing technology and digital marketing services. Head of RentCafe Marketing business unit, focused on B2C and D2C marketing services and products supporting our multifamily clients as they market to their customers. Member of Forbes Communication Council, frequently featured in Forbes.com articles.

Experience

1. Vice President - Rentcafe Marketing Business Unit

   Yardi

   Jan 2016 — Present · Raleigh, NC, US

   Responsible for several areas of business including corporate marketing, multifamily product marketing, and the RENTCafé product suite, focused on RENTCafé Reach products and services. Oversee corporate marketing strategy, messaging and brand management for a global software company with over $1B in annual revenue. Responsible for product marketing for all multifamily real estate solutions. Head of a business unit and responsible for marketing, sales, and operations of a suite of products and services including ILS (internet listing service), SEO, PPC, Reputation Management, Marketing Websites, and more. • Lead marketing initiatives attributing to 15-18% annual growth goals. Annual year over year growth was 17% in 2019, 18% in 2018 ($35M over budget) and 18% in 2017.• Manage a marketing department inclusive of digital and print advertising, web marketing, SEO & SEM, PR, email marketing, content marketing, social media, video, event marketing, sales proposals (RFP), sales resources, client success/case studies, and more.• Define and guide corporate marketing strategy for this large global software firm, as well as product marketing for it\'s largest vertical - multifamily real estate• Head of RENTCafé Reach business unit providing marketing products and services to multifamily real estate clients. Responsible for sales, marketing, and operations teams and accountable for financial success of the business unit. • Member, Forbes Communication Council• Public speaker and Educational Presenter (National Apartment Association, Realcomm, National Multi Housing Council, Multifamily Pro, Apartment All-Stars)

Education

• Cornell University

  Executive Certificate, Marketing Strategy

  2019

• The University of North Carolina at Chapel Hill

  English

  1987

Skills

• Apartments
• Affordable Housing
• Advertising
• Customer Retention
• Real Estate Development
• Yardi
• Strategic Planning
• Real Estate
• Budgets
• Sales Process
• Market Planning
• B2b
• Fair Housing
• Investment Properties
• Marketing
• Commercial Real Estate
• Sales Management
• Residential Homes
• Disposition
• Property Management
• Property
• Rentals
• Training
• New Business Development
• Leadership
• Real Estate Economics
• Sales
• Social Media
• Crm
• Team Building
• Business Development
• Digital Marketing
• Online Marketing
• Consulting
• Contract Negotiation
• Selling
• Start-Ups
• Creative Direction
• Brand Management
• Marketing Strategy