Esther Bardhan

About Esther Bardhan

With 14 years of experience in digital content strategy, editorial operations, UX writing, and AI-integrated workflows, I lead content teams to drive measurable business outcomes. I\'ve steered content engines for global brands and marketplaces—scaling operations, implementing quality frameworks, and launching SEO-optimized, user-focused content at speed. I can help you:• Drive product conversions with AI-driven content strategies• Build scalable editorial systems aligned with business goals• Set up robust QA frameworks, editorial standards, and SOPs• Coach and manage high-performing content teams across geographiesCORE COMPETENCIES•Content Strategy & Production •Editorial Workflows•Prompt Engineering • SEO Optimization • Content Quality •Stakeholder Collaboration • People ManagementPROFESSIONAL EXPERIENCECONTENT LEAD Headout | Feb 2024 – Feb 2025 | Bangalore• Led content strategy for 80+ experiences across multiple cities and microbrands• Engineered prompt workflows for AI-generated content, cutting TAT by 30%• A/B tested UX and CTA copy to improve conversions by 20%• Collaborated with SEO, marketing, and supply to align content with KPIs• Mentored a global team of writers and implemented QA frameworks that improved CX and editorial consistencyWEB CONTENT MANAGERFlatworld Solutions | Bangalore• Managed a cross-functional team of writers, editors, designers, and SEO specialists• Overhauled legacy content systems with scalable SOPs and audits• Implemented data-driven rewrites that increased engagement by 30%• Developed UX copy for B2B service verticals and conversion-driven landing pages• Built style guides and rolled out editorial training programs across teamsDELIVERY MANAGERTrivone Digital | Bangalore• Directed content for BFSI, SaaS, Manufacturing, and Enterprise IT clients• Ran end-to-end content for websites, whitepapers, blogs, LinkedIn campaigns, and collaterals• Built editorial benchmarks and led a team of writers, editors, and designers• Designed multi-format content strategies to enhance funnel engagementOTHER ROLES• Editor – Cactus Communications (STM manuscripts for Elsevier, Wiley, Springer)• Asst. Editor – Infomedia18 (B2B magazines like Search & Smart Logistics)• Content Manager – Netscribes (ERP, SAAS, Retail, Automation for the Times Group)TOOL STACKCMS & QA: Contentful, Airtable, Hedwig, Retool, WordPress, GrammarlySEO: SEMrush, Ahrefs, Mixpanel, GA, GSCProject Management: Notion, Coda, JIRA, Slack, Confluence, Power BIDesign & Publishing: InDesign, QuarkXPress, Canva, LaTeX, HTML, MS Suite

Experience

1. Content Manager

   Autodesk

   Oct 2025 — Present · Bengaluru, IN

   Create, edit, and publish high-quality content that aligns with business objectives and brand guidelines. Support copywriting, copyediting, factchecking and proof reading based on project scope3. Provide editorial support for product launches, marketing campaigns, and other initiatives. Work closely with internal partners to move projects from copy to completion4. Conduct thorough research to ensure accuracy and relevance of content5. Analyze content performance metrics and adjust strategies as needed to improve engagement and conversion rates6. Ensure all content is polished, free of errors, and adheres to Autodesk’s tone and guidelines. Review content to ensure consistency of written copy

Education

• Public School, Jeypore

  Matriculation

• Utkal University

  Masters, English and Professional Communications

  2003 — 2005

• Sambalpur University

  Graduation, English & Economics

  2000 — 2003