Esther Piccolino

Regional Video Supervisor @McClatchy Media

Miami, TX, US

Worked closely with editors and visual journalists across all 29 McClatchy newsrooms to develop a solid video and audio network. • Led research initiatives using Digital and Social Media platforms to identify tools and resources that will provide multicultural audience insights that can be applied to the strategic content planning. • Was responsible for guiding training initiatives, selecting tools and encouraging coordination between markets. • Created social video strategies throughout the maintenance of all accounts, including YouTube video optimization. Oversee the production and execution of live streams through our social media platforms.• Guided the style and tone for videos produced across McClatchy newsrooms, working in conjunction with editors locally to determine content approaches.• Directed large-scale editorial projects including content across divisions.• Direction/Production: from award-winning investigative documentary series to immigration and entertainment segments. Ensured all deadlines and video quality standards were met or exceeded.• Script Writer: responsible for researching, calling, and scheduling guests for our weekly shows.• Video/Editing: create original videos for our seasonal calendar and events using the latest Adobe products.• Innovation/Training: responsible for guiding video training initiatives in the newsroom.• Familiar with professional cameras (Canon C-100 or Sony FS-5), various HD and SD formats. • Commercial drone pilot operator.