Esther Fabian

About Esther Fabian

Professional OverviewLeading with more than a decade of experience in the advertising arena, my role as Account Director at Hart centers on delivering strategic marketing solutions and exceptional service - it has proven to be a successful client-centered approach to every strategic exercise and every project. My background as a former client provides a solid perspective on those challenges and service expectations, which is integrated into my work. I am passionate about the interplay between institutional culture and engagement, constantly exploring how it influences our work and learning environments.Industry ExpertiseMy primary industry focus is health care, thriving on the challenge of health-care marketing, from encouraging routine screenings to raising awareness about social determinants of health. Finding ways to connect with referring physicians and break down engagement barriers are daily focuses, each effort driven by the knowledge that a relevant engagment can be lifesaving for someone.Previous ExperienceBefore Hart Associates, I served as the Associate Vice President for Branding at The University of Toledo managing branding and marketing for both the university and its hospital, UT Medical Center. Leading both in-house teams and external partnerships, I developed a deep understanding and passion for integrated programs, including advertising, social media, PR, media, and cause marketing. I recognize the critical importance of internal brand understanding and leverage media performance data to drive effective brand connection and resonance.Personal AttributesAt work I am dedicated to addressing challenges, meeting goals, and building strong teams. A 1993 graduate of Bowling Green State University with a Bachelor of Arts degree in Radio/Television/Film, I am also an enthusiastic advocate for breast cancer awareness and humane/animal rescue causes.

Experience

1. VP, Consulting and Advisory

   Hart

   Apr 2025 — Present · US

   Responsible for leading a large client portfolio and multiple brand engagements, providing strategic leadership and business guidance to strengthen client relationships and drive growth. The VP of Consulting & Advisory role emphasizes executive-level partnership, high-stakes counsel, and practice leadership—ensuring both client and agency success.Lead strategic growth initiatives and identify organic/new business opportunities.Serve as a trusted advisor to C-suite leaders, guiding brand and business strategy.Manage and mentor, fostering accountability, innovation, and high performance.Provide crisis and change management support, helping clients navigate complex challenges with confidence.Oversee account plan metrics, forecasting, and profitability to ensure client satisfaction and sustainable growth.Skills: Executive Leadership · Client Advisory · Healthcare Marketing · Brand Strategy · Business Development · Digital Transformation · Crisis Management · Innovation & Growth Planning · Team Development

Education

• Bowling Green State University

  BA, Communications and Radio/TV/Film

  1989 — 1993

Skills

• Public Speaking
• Social Networking
• Recruiting
• Staff Development
• Copywriting
• Program Management
• Editing
• Healthcare
• Advertising
• Event Planning
• Fundraising
• Marketing Strategy
• Social Media Marketing
• Integrated Marketing
• Budgets
• Event Management
• Management
• Team Building
• Public Relations
• Team Leadership
• Project Management
• Social Media
• Leadership
• Marketing
• Marketing Communications
• Strategic Planning
• Brand Development