Esther del Portillo Cuartero

User Experience Researcher @McLaren Automotive Ltd

Woking, GB

Lead user research and usability testing to inform product development- Use of research tools such as eye-tracking, ECG, GSR modules- Apply mixed-methods from qualitative to quantitative for physical and digital concepts- Establish data analytics capabilities on a company-wide scale to enhance user targeting and guide strategy direction- Carry UX Design Validation Planning (DVP), including requirements, logistics, and reporting- Influence in-car features decision-making based on empiric evidence- Coordinate benchmarking activities to ensure competitive analysis - Conduct UX objective and subjective attribute assessments during early and sign off stages- Set performance targets based on evolving user requirements and competitive benchmarks- Build an employee panel as an internal service system to support user research ambitions

Reynolds High School

Baccalaureate of Applied Science

Imperial College London

MEng Design Engineering, Ingeniería

Universidad CEU San Pablo

Baccalaureate of Technology, School