Estevan Hernandez
Marketing Director I Brand Strategy I Campaign Development
- Role
- Director of Marketing & Advertising at Sycuan Casino Resort
- Location
- La Mesa, CA, US
- LinkedIn followers
- 500 followers
About Estevan Hernandez
Dynamic and strategic marketing leader with 15+ years of experience driving brand visibility, customer engagement, and revenue growth across casino, entertainment, and resort industries. I specialize in building and executing integrated marketing campaigns that span sponsorship, traditional, and digital channels—TV, radio, OOH, programmatic, paid search, social media, and more.My leadership style focuses on building cross-functional collaboration, mentoring high-performing teams, and delivering measurable results. From launching major advertising campaigns to securing premium media buys like the Super Bowl, I consistently translate business goals into marketing momentum. Specialties: Brand Strategy | Campaign Development | Media Planning | Sponsorships | Digital Advertising | Cross-Channel Integration | Budget Optimization | Team Leadership Fluent in English and Spanish
Experience
Director of Marketing & Advertising
Mar 2024 — Present · San Diego, CA, US
Maximizing effective use of marketing and advertising channels by thoroughly understanding business objectives, researching and identifying target audience characteristics, behavior, and media habits. • Utilizing specialized advertising industry resources, recommending unique added value and cross-promotional opportunities, and devising creative approaches to break through advertising “clutter”.• Manage and optimize marketing & advertising budgets. Maintain efficient budget use by managing media and ad placement of media rates for OOH, television, TV, programmatic, paid search, and other channels. • Brand management for both external and internal creative look and feel. • Managing relationships with external partnerships, including Media, Digital, Sponsorships, and Creative. • Maximizing ROI in Marketing & Advertising spend across all channels
Education
San Diego State University
Bachelor's degree, Hispanic-American, Puerto Rican, and Mexican-American/Chicano Studies
2003 — 2007
Skills
- Spanish-Speaking
- Media Buying
- Brand Development
- Broadcast Television
- Wide Orbit
- Marketing Communications
- Online Advertising
- Social Networking
- Social Media Marketing
- Advertising Sales
- Digital Marketing
- Radio
- Media Planning
- Online Marketing
- Marketing
- Integrated Marketing
- New Media
- Bilingual-English/Spanish
- Broadcast
- Video Production
- Advertising
- Wide Orbit Sales
- Public Relations
- Media Relations
- New Business Development
- Bilingual Proficiency
- Video
- Press Releases
- Digital Media
- Television
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