Ester Zenkov
Senior Marketing Manager @Think Research
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WORK HISTORY
Senior Marketing Manager @Think Research
Toronto, CA
MDBriefcase - Developed and led marketing strategy for high-profile multi-phase regional educational programs in the KSA- Developed and led comprehensive go-to-market strategies for e-learning courses; RxBriefCase re-launch (educational platform for Canadian pharmacists) with 1K sign ups within one month - Leading data-driven account-based marketing for retention and acquisition of big pharma clients in the KSA and UAEOncologyEducation - Spearheaded successful high-performing inter-team collaboration with the sales, business development, event and marketing teams- Go-to-market strategies for OE products (podcasts, infographics, video content)- Creating brand awareness, MQLs, SQLs, and revenue growth - Implemented creation of OncologyEducation exclusive conference summary notes for in-person attendees only (incentive for in-person participation)- Leading digital experience improvement projects: website optimization project, website search enhancement project
EDUCATION
University of Nicosia
Master of Business Administration - MBA
Ryerson University
Bachelor of Arts - BA (Honours)
Seneca College
Law Clerk
ABOUT ESTER ZENKOV
I specialize in creating innovative full-funnel GTM and lifecycle marketing strategies in healthcare | e-learning | SaaS across the globe: Canada, Saudi Arabia, Australia, the UK. Empowering teams to create, innovate, and make impact focused decisions. Always on a look out for a challenge to solve.
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