Ester P.
E-commerce Merchandising Manager @The Diamond Store
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WORK HISTORY
E-commerce Merchandising Manager @The Diamond Store
Led a full website refresh that significantly improved UX/UI, resulting in a measurable increase in conversion rate and revenue growth- Successfully replatformed the business from to Shopify, a complex multi-year project involving cross-functional coordination, process redesign, ERP integration, and technical oversight- Redesigned the entire site taxonomy to improve navigation, searchability, and merchandising performance, enhancing the customer journey and supporting higher AOV- Rebuilt a clean and scalable product catalogue of SKUs, establishing new product categories, subcategories, and a streamlined data structure- Implemented a new product-creation workflow with data validation, drastically reducing upload errors and ensuring consistent product quality across the site- Currently delivering a long-term SEO improvement project, including technical SEO fixes, content optimisation, improved URL structure, metadata clean-up, and schema implementation—leading to stronger organic visibility and higher-quality traffic- Integrated multiple new e-commerce tools that improved on-site engagement, boosted customer trust, and contributed to sustained revenue lifts- Developed and executed a CRO strategy, leveraging analytics, user insights, and experimentation to optimise key funnel moments and drive continuous performance improvements.
EDUCATION
Middlesex University
BA. Advertising, Public Relations and Media
ABOUT ESTER P.
E-Commerce Merchandising Leader | CRO Strategist | Delivering High-Impact UX Improvements & Revenue Growth
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