Estelle Hicks-Bennett

Channel Marketing Manager at Siemens Financial Services @西门子

Responsible for marketing management of select Sales Channels and development of strategies • Provide direction for and lead the business focus (including sales & promotion) on the key segments that will drive profitable, sustainable business growth through robust implementation of business plans. • Manage marketing communications and brand awareness for the sales channels including fully integrated, through-the-line plans, public relations, sponsorship, incentive-led promotions and events program. Effective optimisation of the marketing mix.