Estella Chen

Digital Traffic Manager @Rentokil Initial

Boulogne-Billancourt, FR

Global leader in pest control, hygiene, and facilities services employees across 60 countries)* Core Expertise - Strategic Digital Growth for 3 Business Units (Rentokil, Initial, Ambius)Spearhead performance-driven traffic acquisition and campaign optimization for French markets, leveraging multi-channel strategies to boost visibility, conversions, and ROI.Key Responsibilities & Achievements Paid Media Leadership Design & execute high-impact digital campaigns (Google Ads, Pmax, Display) to drive targeted traffic and lead generation. Optimize budget allocation and bidding strategies to maximize cost efficiency (CPC, CPA) while scaling conversions. Data-Driven Performance Optimization Analyze traffic metrics (Google Analytics, Search Console, Call tracking) to identify trends, refine campaigns, and improve KPIs. Implement A/B testing and innovative tactics to enhance ad creatives, landing pages, and user journeys. SEO & Content Collaboration Partner with content teams to align web assets with SEO best practices, improving organic visibility and engagement. Ensure brand consistency across digital touchpoints (website, ads, social). Cross-Functional Growth Initiatives Collaborate with international teams (brand managers, creatives) to unify marketing strategies across regions. Leverage CRM automation (HubSpot) and marketing intelligence to streamline lead nurturing.