Estefany Benedith

About Estefany Benedith

Designing cohesive, growth-generating marketing systems for founders, CEOs, and scaling teams across B2B SaaS, consumer brands, and mission-driven organizations.Strategy meets execution. Operations meet impact.Helping businesses align campaigns, teams, and tools to drive measurable results across complex B2B sales cycles and consumer journeys.Marketing shouldn’t feel like a scattered checklist, it should feel like momentum. Too often, strategy doesn’t translate into execution. Teams work in silos. Campaigns lack cohesion. And marketing investments fall short of expectations.As a marketing strategy & operations strategist, I specialize in solving the problem of disconnected marketing—building systems that unify people, platforms, and priorities for both B2B enterprise clients and B2C consumer brands. Whether embedded within an organization or consulting externally, I help translate vision into structure and strategy into action.With cross-industry experience spanning B2B SaaS, EdTech platforms, consumer brands, healthcare technology, nonprofits, and digital services, I bring a systems-first approach to complex marketing challenges across multiple market types.Core Strengths: B2B & B2C go-to-market strategy and execution Cross-functional team alignment for enterprise and consumer growth Scalable marketing operations across market types Revenue attribution and performance optimization Strategic partnership development and managementWhat Sets My Approach Apart:→ Integration over fragmentation — connecting siloed channels into unified customer journeys→ Execution over theory — turning strategy into workflows that get executed→ Impact over vanity — aligning efforts with business outcomes→ Building sustainable systems, not quick fixes — creating engines that scale with growthThis work has helped teams increase engagement by 140%, streamline execution, and grow through clearer, more connected marketing. Past campaigns include work with Spotify, BET, NBCUniversal, Cleo TV, Toyota, Pandora, and more—supporting visionary teams doing meaningful work.Open to:Strategic partnershipsFractional marketing leadership & consulting rolesB2B SaaS marketing strategy & operations opportunitiesGrowth roles where cross-market alignment truly matters Let’s connect if clarity, structure, and results are what you\'re working toward.

Experience

1. Partner Marketing Manager

   Waterford.org

   Mar 2025 — Present

Education

• Southern New Hampshire University

  Master of Science - MS, Organizational Leadership

  2020 — 2022

• Sullivan County Community College

  Associates in Science, Human services

  2008 — 2010

• SUNY Global Center

  FastTrac® New Venture 5.7 /The Kauffman Foundation

  2014 — 2014

• Empire State University

  Bachelor’s Degree, Community Services and Health Management

  2011 — 2014

Skills

• Screening
• Hiring
• Recruiting
• Outlook
• Microsoft Office
• Cold Calling
• Virtual Assistance
• Community Outreach
• Social Networking
• Onboarding
• Social Media Marketing
• Email Marketing
• Powerpoint
• Microsoft Excel
• Relationship Management
• Small Business
• Background Checks
• Administration
• Leadership
• Customer Service
• Event Planning
• Management
• Team Building
• Consulting
• Wordpress
• Strategic Sourcing
• Healthcare
• Online Advertising
• Interviews
• Project Planning
• New Hire Orientations
• Microsoft Word
• Travel Planning
• Reference Checking
• Nonprofit Organizations
• Social Media
• Hospitals
• Human Resources
• Project Management
• Marketing