Esteban Camarillo

About Esteban Camarillo

I came up as a creative — producing, shooting, editing, and directing content for some of the biggest consumer brands — and over the years evolved into a Performance Creative Strategist and Growth Marketing leader. Because I’ve done the work hands-on, I bring a unique perspective to strategy: I understand every step of the process, from ideation and scriptwriting to paid distribution and performance analysis.Today, I lead multi-million dollar paid media campaigns across Meta, TikTok, YouTube, Pinterest, Reddit, and CTV. I partner with media buyers, product, and CRM teams to translate insights into creative strategies that scale. My work has delivered:• $38M+ in ad spend managed at a 4.4x blended ROAS• 10–15% YoY CPA reduction through creative iteration and testing• 1,400+ assets produced per campaign season with a lean, high-performing teamWhat sets me apart is the ability to bridge creative and marketing: I can brief and script like a strategist, direct production like a creative, and optimize performance like a growth marketer. I thrive at the intersection of storytelling and analytics — building systems that produce top-performing creative while staying compliant in regulated industries like supplements and skincare.Keywords included naturally: Performance Creative Strategist, Growth Creative Strategist, Growth Marketing, Paid Media, Compliance, Scriptwriting, Creative Briefing, Production Direction.

Experience

1. Senior Creative Strategist

   Quince

   Dec 2025 — Present

Education

• Greenville University

  Digital Media