Esra Lucas

About Esra Lucas

With 15+ years of experience in product management, I am an innovative and strategic technology leader. I led international teams, and managed a variety of vendors, throughout the product lifecycle, from ideation to design and build to launch and post launch. I leveraged market research, customer interviews, and stakeholder feedback to build product strategies and roadmaps that improve user experiences and efficiency. I build key performance indicators to measure product success. At Raptive, I managed the Ad Experience vision and product roadmap, transforming ads for maximum user engagement, with a mobile-first approach. I launched two new products, and multiple innovative high-impact ad formats, resulting in over 5% lift in annual revenue.At HealthEdge, I defined an Interoperability platform vision from scratch, and executed against the Interoperability product roadmap. I launched the customer-facing API suite and 8 vendor integrations across clinical workflows (including MCG, Change, FindHelp, Healthify, Healthwise), increasing new sales by 12% and increasing overall revenue by over 18%.I am a leader who works through trust, creates safe spaces, and values collaboration. I lead teams in UI and API development, interoperability, website and app design, and usability. I am always a mentor who uses empathy to activate success for my team. I encourage diversity and creativity, and above all, having fun!

Experience

1. Director, Technical Product Management

   Bloom

   Mar 2025 — Present

Education

• The Koç School

  High School Diploma

• Franklin & Marshall College

  Bachelor's degree

Skills

• E-Commerce
• Agile Methodologies
• Salesforce.com
• Strategic Planning
• Enterprise Software
• Software Development Life Cycle (Sdlc)
• Agile Project Management
• Product Strategies
• Product Management
• Analytics
• Software Development
• Scrum
• Business Analysis
• Web Analytics
• Scaled Agile Framework
• Cloud Computing
• Online Advertising
• Saas