Esprit Smith

About Esprit Smith

I’m a strategic communications leader with more than 15 years of experience guiding organizations through complex media landscapes and high-stakes storytelling. From CNN to NASA to Lawrence Berkeley National Laboratory, I’ve led teams, built editorial strategies, and managed external communications that put science, technology, and mission-driven work in the global spotlight.My expertise spans journalism, media relations, external communications, and editorial leadership. I’ve trained scientists to shine in national interviews, developed crisis-response messaging under tight deadlines, and secured a 196% increase in media coverage in my first year at Berkeley Lab. Alongside my editorial and comms work, I am experienced in AI and bring an MBA and PMP certification, which means I don’t just tell stories—I design the tech-forward systems and processes that make communication scalable, efficient, and measurable.I’m especially energized by opportunities where strong communication can bridge complex ideas and broad audiences, amplify organizational impact, and drive meaningful change.6/2025

Experience

1. Media Strategist

   Berkeley Lab

   Jan 2024 — Present · Berkeley, CA, US

   As Deputy Outreach Manager, design and execute media strategies to strengthen lab visibility, build credibility for research initiatives, and position scientists as thought leaders across science and technological fields (AI, biotech, energy, quantum etc.).• Drive impact storytelling through strategic media and community engagement, securing high-profile coverage that amplifies lab value and advances mission goals. 196% increase in select media placements in year 1. • Translate complex scientific research into accessible, compelling narratives while coaching researchers on effective messaging and media engagement strategies in line with lab and Department of Energy policy priorities. • Leverage data analytics to inform media strategy and measure impact, producing comprehensive reports on coverage and strategic outcomes (Looker Studio, Airtable, GA4, G-Suite, Sprout Social etc.).• Lead the implementation of agentic AI, automation, and other project management tools to optimize operations and workflows, saving hundreds of hours.

Education

• UC Berkeley Extension

  Editing Sequence: Grammar Mechanics and Usage for Editors

• Monmouth University

  Bachelor of Arts - BA, Dual Degree: English, Communication (Media Production Track), Spanish minor

• Kennesaw State University - Michael J. Coles College of Business

  Master of Business Administration (MBA), Process Management / Ops