Esmit Kaushal
Performance marketing | Media Buying | Simplifying User Acquisition
- Role
- Assistant Manager Paid Media at Publicis Groupe
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Esmit Kaushal
From pursuing Engineering to getting into Indian Navy to ending up doing mobile…
Experience
Assistant Manager Paid Media
Jul 2024 — Present · Gurugram, IN
Short but impactful stint driving the digital marketing strategy and execution for Hero’s premium segment (Karizma, Maverick, Xtreme, and XPulse) during the peak festive season.1. Led strategy and execution for Hero’s premium segment, managing a quarterly media budget of ₹6 crore.2. Optimized festive season campaigns, reducing CPL by 30% on Google and improving ROAS by 10% on Facebook.3. Enhanced lead quality by 15%, increasing lead-to-purchase conversion through trend analysis and affiliate performance forecasting.4. Developed high-performing theme-based campaigns and focused optimization on top-converting customer segments, cutting Google CPL by 30%.5. Automated reporting via Google Data Studio, boosting efficiency by 25%.6. Designed a structured framework for weekly campaign and creative performance reports, freeing up time for strategic experimentation and optimization.
Education
MICA | The School of Ideas
Advance Certification in Digital Marketing & Communications
2021 — 2022
University of Petroleum and Energy Studies
BTech - Bachelor of Technology
2014 — 2018
Amity International School, Vasundhara (Sector-6)
Science (PCM)
2013 — 2014
Stoa
General Management Program | C-10
2022 — 2023
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