Esme Siegel
Brand Strategist | Student at The University of Minnesota
- Role
- Strategy Director at Backpack Communications
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Esme Siegel
Hi! I’m a driven, passionate student with a deep curiosity about what inspires people, from the choices they make as consumers to how they thrive within organizations. I’m excited about opportunities in brand strategy and people & culture, where I can help connect people to ideas, products, and one another.
Experience
Strategy Director
Aug 2025 — Present · Minneapolis, MN, US
Partner with account managers, the creative team, and clients to define goals and drive insights that shape impactful solutions across multiple projects- Cultivate strong client relationships by providing clear strategic direction, transparent communication, and measurable results
Education
University of Minnesota
Bachelor of Arts - BA, Strategic Communication
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