Esmeralda M.

About Esmeralda M.

Marketing professional with a strong commercial acumen and 15 years’ experience in product marketing in banking sector and telecommunication sector. Extensive experience with proven results in growing customer base, both individual & corporate segment, managing product portfolio through all marketing activities, managing partner relations and business models. Commercially minded and a strategic thinker with comprehensive experience in a multiple retail brands and channels. Extensive experience of delivering complex initiatives in a cross-functional organization and experience with working with multiple stakeholders. An experienced payment professional specializing in project management within the financial services and digital payments space. Marketing champion with expertise in credit cards, debit cards, merchant acquisition & third-party processor partnership, payment solutions. I am data driven and passionate about delivering innovative solutions that enhance people’s lifestyle. In my 10-years\' experience in banking sector I focused on project & product management where I delivered card issuing, merchant acquiring, product development, loyalty programs, and new network payment initiatives, leading multi-disciplined project teams. I have experience in identifying and defining new capability innovations – from concept to delivery. In my 5 -years capacity as Product Marketing Manager in the biggest telecommunication company in the country I launched more than 50 successful initiatives including new products, regional projects, innovative solutions in the market, value added services etc. Increased significantly acquisition numbers by strengthening operator’s position in the market. I also have a MSc degree in Human resources and change management. I am passionate about helping people thrive and help them navigate change in work environment. I worked to implement programs and changes in my capacity as Product Marketing Manager during the company’s acquisition process. I helped Management & HR conceptualize new marketing division structure and train the teams and help them adapt to new roles. The various roles I have held over my career demonstrate my ability to learn & adapt new concepts very quickly, project leadership, payment operations, marketing and developing new partnerships.

Experience

1. Private Client Advisor

   KeyBank

   May 2024 — Present

Education

• Lund University School of Economics and Management

  Master's Degree, Knowledge Management

  2009 — 2010

• University of Tirana Economics Faculty

  Bachelor's Degree, Business Administration and Management, General

  2000 — 2004