Esmeralda D.
Brand Copywriter @Starling
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WORK HISTORY
Brand Copywriter @Starling
London, GB
EDUCATION
University of Melbourne
Bachelor’s Degree, Criminology and Politics and International Studies
Garden International School
IGCSEs
Trinity College, the University of Melbourne
Foundation degree, Liberal Arts and Sciences, General Studies and Humanities
SKILLS
ABOUT ESMERALDA D.
It is my mixed heritage and many homes around the world that has equipped me with a global voice. My ability to speak to and write for many audiences, cultures and brands is one of my superpowers - and the result of great agency training. But what truly powers me to create award-winning work that makes a difference is my passion for it and dedication to it. It’s no secret that we live in an age full of ad blockers and blinders, and unsubscribe and unfollow buttons. But this challenge is exactly what keeps my job fulfilling, thrilling and purposeful. The direct impact that creative strategy and direction has on building a loyal following, brand affinity and customer conversion, cannot be denied. As a millennial, I had the privilege of growing up in a rather analogue world. But I also got to experience early adoption and the benefits of today’s digital universe. It is this combination that has fuelled my expertise in ideating fully integrated campaigns and has given me a huge advantage when it comes to writing for digital and social media platforms. My passion is what drives me. My awards are what confirms the strength of my craft. Awards won: 1 DMA Gold Award, 1 DMA Silver Award, 1 A+M MARKies Gold Award, 3 A+M MARKies Bronze Award, 1 A+M MARKies Silver Award, 1 YouTube Works Award Winner, 1 APPIES 2021 Bronze Award, 1 Effie 2020-21 Bronze AwardExperience in: Oil & Gas, Telco, FMCG, Banking, Airlines, Property & Development, FinTech, Business Travel.
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