Eshu Gupta
Email Marketing & Automation Specialist | Salesforce Marketing Cloud Expert | Driving Campaign Performance, Data Segmentation & Customer Engagement | 5+ Years’ Experience
- Role
- Team Lead at Opk E Services
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Eshu Gupta
Accomplished Team Lead and Operations Specialist with 7 years of professional…
Experience
Team Lead
Jul 2021 — Present
Team Lead, OPK E SERVICES (Jul 2021 – Present, Gurugram, Haryana, India)- Led a team of 5 in executing end-to-end email marketing campaigns using Salesforce Marketing Cloud and Marketo- Designed and implemented automated journeys, improving lead conversion rates by 25%- Developed segmentation strategies that increased campaign engagement (average open rates +18%)- Oversaw detailed performance reporting and presented actionable insights to senior management- Conducted A/B testing to optimize subject lines and content for higher click-through rates.
Education
Punjab Technical University
Bachelor's degree
2012 — 2015
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