Eshan Mudaliar

Experience

1. Senior Digital Marketing Associate

   Xtreme Media

   Dec 2023 — Present

   Role Summary-The role’s core functions are:• Create digital marketing campaigns.• Ensure consistency in the brand messaging.• Work with the sales team to coordinate marketing campaigns.• Prepare emails and newsletters to send to current customers.• Launch promotional offers and events to attract new customers.• Optimize the business website to increase online traffic.• Follow best practices for social media marketing on different platforms.• Conduct regular audits for social media and website marketing performance.• Maintain and monitor online listings across various e-commerce platforms.• Track marketing metrics and analyze digital data to measure marketing succes Responsibilities-• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.• Designs, builds, and maintains our social media presence.• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).• Identifies trends and insights and optimizes spend and performance based on the insights.• Brainstorms new and creative growth strategies through digital marketing.• Plans, executes, and measures experiments and conversion tests.• Collaborates with internal teams to create landing pages and optimize user experience.• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Identifies critical conversion points, drop off points, and optimizes user funnels.• Collaborates with agencies and other vendor partners.• Evaluates emerging technologies.• Provides thought leadership and perspective for adoption where appropriate.

Education

• TimesPro Digital Marketing

  Post Graduation Diploma in Digital Marketing., Web Page, Digital/Multimedia and Information Resources Design

• IMCOST (Institute of Management & Computer Studies)

  Bachelor's degree, Business Administration and Management, General

  2014 — 2017