Esha Dixit
Performance Marketer | Paid Social Specialist | Meta, LinkedIn, Reddit, Pinterest, Snapchat | APAC & US Markets
- Role
- Marketing Associate at IPG Mediabrands
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Esha Dixit
I’m a performance marketer focused on paid social. I’ve run full-funnel campaigns across…
Experience
Marketing Associate
Dec 2024 — Present · Pune, IN
Managed end-to-end Meta (Facebook/Instagram) campaigns focused on lead generation, traffic, and awarenessOversaw paid social budgets totaling $703,438.56 across multiple marketsCreated and optimized campaigns using pixel data, lookalikes, and retargeting strategiesUsed daily pacing trackers to monitor spend, reallocate budgets, and ensure performance against KPIsReported on key metrics like CPL, CTR, ROAS, Conversion Rate, and shared insights with cross-functional teamsCollaborated with creative teams to refine messaging, creatives, and user journeysRan A/B tests on creatives and CTAs to drive performance improvements
Education
National Institute of Fashion Technology Delhi
Fashion Retail Management
2017 — 2018
NIFT
MFM
2018 — 2020
Skills
- Adobe Photoshop
- Merchandising
- Design
- Adobe Creative Suite
- Graphic Design
- Adobe Illustrator
- Microsoft Office
- Indesign
- Textiles
- Sketching
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