Esha Banerjee
Senior Executive - Social Strategy @AGL - Hakuhodo
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WORK HISTORY
Senior Executive - Social Strategy @AGL - Hakuhodo
Gurugram, IN
As part of Adglobal360, I manage end-to-end social and digital strategy for marquee clients across FMCG, lifestyle, education, automotive, and corporate sectors. My role spans campaign planning, brand storytelling, client servicing, and performance optimization, ensuring impactful digital presence and long-term brand value.Key Highlights:Lead social media strategy and content execution for brands like BIRA91 Taproom, Nutrela (Patanjali), ISKCON Dwarka, Maruti Suzuki, Shiv Nadar University, and GET Global Group.Direct theme-based and on-ground brand shoots, strengthening positioning and creating engaging, culturally relevant content.Collaborate with cross-functional teams to deliver integrated ATL, BTL, and digital campaigns, enhancing customer experience and engagement.Partner closely with clients to translate business goals into data-backed strategies, supported by analytics tools such as Google Analytics, Meltwater, Meta Business Suite, and Hootsuite.Build KPI dashboards to measure performance, ensuring campaigns align with ROI and retention goals.
EDUCATION
Management Education Research Institute (MERI), New Delhi
Bachelor's of journalism and mass communication, Journalism
SILVER BELLS INSTITUTE FOR HIGHER EDUCATION PANIPAT ROAD, SHAMALI (MZN.)
12th, Humanities/Humanistic Studies
ABOUT ESHA BANERJEE
With 5+ years of experience in social media strategy, content marketing, and account…
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