Esen Batal
Retail Media Senior Consultant @MediaMarktSaturn
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WORK HISTORY
Retail Media Senior Consultant @MediaMarktSaturn
EDUCATION
UCLA Extension
Business & Management, Marketing
Anadolu University
International Trade and Logistics
Boğaziçi University
Master's degree, International Trade
Bahcesehir University
Mini MBA, Marketing
Koç University
CIPS Procurement and Supply Institute, Purchasing, Procurement/Acquisitions and Contracts Management
Istanbul Bilgi University
Industrial Engineering
ABOUT ESEN BATAL
Commercially driven marketing and sales professional with a strong track record in Retail Media, Partner Marketing, and Business Development. Specialized in bridging strategy and execution to deliver measurable growth for brands, partners, and organizations.Proven expertise in category management, product development, and international sales enablement, with a strong focus on supplier negotiations, B2B sales, and data-driven growth strategies across both retail and digital ecosystems.Skilled at leading cross-functional projects, managing full-cycle commercial processes — from identifying growth opportunities and negotiating complex agreements to launching go-to-market strategies, driving omnichannel campaigns, and building scalable frameworks for sustainable revenue growth.Focused on creating cross-market collaboration, unlocking new revenue streams, and developing actionable insights through advanced analytics and performance management.Core strengths- Retail Media & Partner Marketing- Strategic Sales & Growth Enablement- Supplier & Partner Relationship Management- Data-Driven Decision Making- Cross-Cultural Collaboration
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