Erica Schlaikjer

About Erica Schlaikjer

I\'m a business and brand strategist with a journalism background, working for the past 15 years at the intersection of business, media, creativity, and social impact.I am a passionate advocate for diversity, equity and inclusion—in the workplace and beyond.My résumé will tell you that I develop brand experience, marketing and communications strategies for mission-driven clients that are committed to a purpose beyond profits.I also write children\'s picture books.My past lives have also included being a festival organizer, community builder, professional blogger, non-profiteer, journalist, fact-checker and researcher.Learn more about me here:

Experience

1. Strategist

   Zeus Jones

   Apr 2021 — Present · Los Angeles, CA, US

   A brand innovation partner, bringing brands to life through physical and digital experiences.Category expertise, with featured clients:Agriculture: Land O\' LakesRetail: Target, lululemon, sweetgreenCPG: Oobli (fka Joywell), Desi Fresh FoodsHealthcare: Optum, UnitedHealthcare, Form HealthNonprofit: McKnight Foundation, The Kennedy Center, The Hazelden Betty Ford Foundation

Education

• Chinese Culture University

  Mandarin

  2008 — 2008

• Northwestern University

  Bachelor's degree, journalism, international studies

  2003 — 2007

Skills

• Critical Thinking
• Strategic Communications
• Editing
• Digital Marketing
• Web Content
• Online Marketing
• Community Sites
• Branding
• Media Relations
• Proofreading
• Interviews
• Blogging
• Research
• Social Media Outreach
• Copy Editing
• Marketing
• Copywriting
• Web Design
• Journalism
• Strategy
• Brand Development
• Online Communities
• Digital Strategy
• Competitive Analysis
• Community Building
• Writing
• Editorial
• Communications Strategy
• Graphic Design
• Storytelling
• Indesign
• Project Management
• Social Media
• Social Entrepreneurship
• Content Strategy
• Wordpress
• Integrated Marketing
• New Media
• Advertising
• Magazines