Erynn Petersen
Founder building the consumer decision layer for healthcare costs
- Role
- CEO at Emme
- Location
- Newport, RI, US
- LinkedIn followers
- 500 followers
About Erynn Petersen
I’m the founder of Emme, a seed-stage healthcare company building the consumer decision layer for healthcare costs. We start at the highest-leverage moment — insurance and basic medical services — where consumers routinely make four-figure mistakes and trust is earned quickly. I’ve spent my career building and scaling consumer technology at scale (hundreds of millions of MAU). Among other things, I\'ve been an early builder at Amazon pre-IPO, helped scale a marketplace business at Microsoft, and served as CTO at Drizly through its acquisition by Uber for over $1B. Since launching our pilot, Emme has grown through organic, high-intent user adoption, with members completing real insurance decisions and returning for follow-on guidance. I’m focused on building a capital-efficient, trust-first platform that compounds over time — starting with cost transparency and expanding into broader healthcare decisions where incentives are misaligned.
Experience
CEO
May 2023 — Present · Newport, RI, US
Emme is a seed-stage healthcare company building the consumer decision layer for healthcare costs. We are already helping members save thousands on everyday healthcare by starting with transparent pricing for insurance and basic medical services. User trust is the product, and privacy is a first-class design principle, not an afterthought.
Education
University of Washington
BA, American History
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