Erynn Keefe
Vice President, NIVEA Marketing & Consumer Insights at Beiersdorf
- Role
- Vice President, Nivea Skin Care & Personal Care at Beiersdorf
- Location
- Westport, CT, US
- LinkedIn followers
- 500 followers
About Erynn Keefe
Head of North America for NIVEA with a 25+ year career in brand marketing, consumer insights, market research and across skin care, pharmaceuticals and automotive.Specialties: Career highlights include product development and innovation, target development, cultural communications, global business relationships, leading large-scale cross-functional teams, vendor and agency management, retail strategy, marketing to a wide range of consumer targets (youth, luxury, mass market), crisis strategy, loyalty programs, project innovation, exceptional communication and presentation skills, multi-channel experience (TV, website, email, print), quantitative and qualitative research studies.
Experience
Vice President, Nivea Skin Care & Personal Care
Oct 2024 — Present · Stamford, CT, US
Education
University of California, Irvine - The Paul Merage School of Business
MBA, Marketing
2003 — 2005
University of Wisconsin-Madison
BS, Economics
1996 — 2000
Skills
- Market Research
- Product Management
- Segmentation
- Product Marketing
- Marketing
- Competitive Analysis
- Customer Insight
- Strategy
- Loyalty Programs
- Market Analysis
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Research
- Consumer Products
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