Eryn Patton
- Role
- Retention Marketing Manager at Huckberry
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Eryn Patton
For ten years, I’ve cut my teeth learning the ins and outs of the incredibly fast-paced…
Experience
Retention Marketing Manager
Feb 2023 — Present
Drive 30% of company revenue through programming and strategy for campaign email, triggered email, SMS, and in-package materials - Own strategy and development of lifecycle-forward automation bringing +15% lift in channel revenue YoY, while reducing internal resource drain- Lead roadmap, strategy, and implementation to improve integrations across web platform and ESP, identifying areas for growth- Identify and utilize customer segmentation and testing to both optimize legacy program and move towards scalable solutions for the future- Manage direct team of two, as well as nine contract and in-house creative partners to uphold brand voice and implement stronger A/B testing strategies - Distill complex needs into tangible steps for execution to direct reports, cross-functional partners, and align with executive team on approach and progress- Identify key areas for growth, addressing complex business needs today with scalable solutions for the future of the program - Work cross-functionally to merge channel goals with product and media growth strategies— shape GTM campaign strategy accordingly
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