Eryka Washington Perry

Global Communications Executive | Reputation Strategist | Executive Advisor | Media & Crisis Leadership

Role
Director of Global Communications at Iaapa
Location
Orlando, FL, US
LinkedIn followers
500 followers
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About Eryka Washington Perry

Global communications executive with 20+ years of experience leading high-visibility communications strategy across international associations, government entities, and broadcast media. Trusted advisor to CEOs and senior leadership on reputation management, crisis communications, executive positioning, and integrated brand strategy. Proven leader with deep expertise in global media relations, industry advocacy, thought leadership, and stakeholder engagement. Recognized for shaping narrative during complex, high-pressure environments and driving communications that advance organizational growth and influence.

Experience

  1. Director of Global Communications

    Iaapa

    Mar 2024 — Present · Orlando, FL, US

    Lead global communications strategy for the world’s largest attractions industry association, representing members in 100+ countries.• Architect and execute enterprise-wide integrated communications strategy aligned with organizational priorities and global growth objectives.• Serve as strategic advisor and communications counselor to the President & CEO and Executive Leadership Team.• Direct global media relations, executive positioning, crisis communications, and thought leadership initiatives.• Oversee messaging across digital, print, web, events, and member communications to ensure brand alignment and consistency worldwide.• Lead on-site global press operations for three international Expos and major industry announcements.• Position IAAPA as the authoritative voice of the global attractions industry through op-eds, industry commentary, and proactive media strategy.• Manage external vendors, departmental budget, and cross-functional communications planning.

Education

  • Cornell University

    Certificate Program, Diversity & Inclusion

  • University of South Florida Muma College of Business

    Certificate of Program Completion, Diversity, Equity and Inclusion in the Workplace Certificate

  • Rutgers University

    BA, Communications, Journalism Mass Media

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Eryka Washington Perry — Director of Global Communications at Iaapa in Orlando, FL, US | Unifers