Erwin Lius

Marketing Senior Associate, Data & Analytics

Role: Marketing Senior Associate, Data & Analytics at Alvarez & Marsal
Location: Scranton, PA, US
LinkedIn followers: 500 followers

About Erwin Lius

As a Marketing Senior Associate at Alvarez & Marsal, I bring over 3.5 years of experience in marketing data analytics and reporting. My work focuses on managing data platforms, ensuring data integrity across diverse marketing channels, and transitioning systems to modern data stacks with tools like Fivetran, Snowflake, and Power BI. I contribute to optimizing campaign performance by creating dashboards, transforming datasets using Alteryx, and delivering actionable insights. Partnering with teams across the organization, I enable data-driven decision-making through precise reporting and trend analysis. My strengths lie in marketing analytics, project management, and leveraging innovative technologies to maximize ROI. With certifications in Alteryx Designer Core and Digital Marketing Foundations, I remain committed to applying advanced analytics solutions to support business objectives and enhance marketing strategies.

Experience

Marketing Senior Associate, Data & Analytics
Alvarez & Marsal
Nov 2023 — Present · New York, NY, US
Managed the marketing analytics platform (Datorama) for reporting requests, dashboard creation, and data transformation using Alteryx.Ensured data consistency and accuracy across multiple marketing channels, including web, social, paid media, and vendor billing.Supported project management and task tracking for marketing initiatives to enhance performance and maximize ROI.Leading the transition project from Datorama to a modern data stack using Fivetran, Snowflake, and Power BI.

Education

BINUS University
Bachelor of Science (B.S.), Computer Science
2002 — 2007

Skills

Cisco Technologies
Leadership
Troubleshooting
Contract Negotiation
Software Documentation
Sdlc
Retail Marketing
Sql
Mobile Device Management
Data Analysis
Databases
Windows 7
Web Development
Technical Support
Rsa Securid
Business Analysis
Computer Repair
Abap
Servers
Sap Implementation
Photoshop
Salesforce.com Administration
Microsoft Sql Server
Integration
Technical Documentation
Microsoft Office
Sap Erp
Network Administration
Networking
Tableau
System Administration
Analytical Skills
Business Process Improvement
Alteryx
Computer Hardware
Disaster Recovery
Social Media Marketing
Active Directory
Windows Server
Salesforce.com

Contact information

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Work email
•••••@alvarezandmarsal.com
Personal email
•••••@•••••.com
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Current company

Alvarez & Marsal

14K employees · New York, NY, United States

Alvarez & Marsal is a leading global professional services firm dedicated to helping organizations tackle their most complex business issues, maximize stakeholder value, and deliver sustainable change. Privately held since its founding in 1983, clients select us for our deep expertise and proven ability to create and deliver practical solutions to their unique problems. Leveraging A&M’s restructuring heritage, our fact-driven, action-oriented approach empowers organizations to drive transformation and unlock value at every stage of growth. Our worldwide network extends across six continents, with over 10,000 people comprised of experienced operators, world-class consultants, former regulators and industry authorities. We foster a uniquely collaborative environment that embraces our peoples’ diverse perspectives and A&M’s entrepreneurial spirit to deliver end-to-end capabilities that span advisory, business performance improvement, and turnaround management. When action matters, find us at www.alvarezandmarsal.com.

alvarezandmarsal.com

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