Ervina Lutfi
Product Manager - Customer & Marketing @SeaBank Indonesia
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WORK HISTORY
Product Manager - Customer & Marketing @SeaBank Indonesia
Jakarta, ID
Manage digital banking products serving 25M+ users in Indonesia- Own onboarding and engagement systems (eKYC, e-contract, campaign platform), improving acquisition and activation- Launched QR-based payment cashback system, driving ~700% transaction growth within one month- Improved customer support scalability by implementing in-app chatbot, reducing manual workload by ~50%- Work closely with regional teams (Singapore, Shenzhen) to deliver scalable product solutions
EDUCATION
Universitas Gadjah Mada (UGM)
Bachelor
SKILLS
ABOUT ERVINA LUTFI
Product Manager with 7+ years of experience building and scaling digital products across fintech and SaaS. Currently at SeaBank (Sea Group), where I manage products serving over 25 million users in Indonesia. My work focuses on improving customer acquisition, onboarding, and engagement through scalable systems and data-driven decision-making. My background in product marketing helps me bridge business, user, and product perspectives —from defining problems to delivering solutions that drive measurable impact. Outside of work, I’m drawn to books, literature, and art —things that slow me down and help me see people, behavior, and stories with more nuance. I find that this perspective often shapes how I think about products: not just as systems to optimize, but as experiences that people live through. I enjoy working in cross-functional and cross-regional teams, and I’m particularly interested in opportunities within fintech, digital platforms, and global tech environments. Open to global opportunities, including relocation to Japan or anywhere else.
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