Sahil Arora

About Sahil Arora

Strong 18 Years of Experience being a Digital Marketing Evangelist, Marketer & Consultant, Cognitive Fluency Specialist, Growth Hacker, UX/UI Consultant for buyer journey\'s & workflows, Search Engine Marketing Practitioner, Travel Startups Marketing Consultant with precise, proven Research Strategies & Marketing Techniques including but not limited to Persuasive, Interactive & Behavioural Marketing. Strong SEO & Analytical skills with an experimental mind, believing in doing things to come to conclusion in the ever evolving SEO industry. Avid contributor at forums and blogs SM Certified - Digital Marketing Associate Google Adwords & Analytics Certified Professional Utilized Manager Centre (MCC) with Adwords, DoubleClick & Bing Ads (Yahoo & Bing), Google Analytics and Omniture to manage campaigns/accounts worth $50 Million Dollars in revenue to track their performance, and providing strategic solutions/recommendations to increase conversion rate and overall performance metrics. YoY growth achieved with active Conversion Rate Optimization. Proficient in Data Analysis to determine conversion rate and best performing keywords based on Attribution Modeling, Multi-Channel Funnels & advanced segment customization. Streamlined Customer Support Operations and lowered the average wait time by 40%. Enhanced conversions more than 35% by adding more touch points like whatsapp and community platforms like Tripadvisor Extensive Research and Development done on adding ancillary revenue avenues. Increased Yearly Revenue by 25% by integrating Rental Insurance, Point to Point transfers API. Managed Multi Point price comparison campaigns at Kayak, Skyscanner, Travel Super Market (Icelolly), and other similar platforms. Consistent SEO upgrades established on 100+ websites periodically as and when algorithms evolved.(IF & YMYL) Strong Understanding of RTB and Programmatic EcosystemHaving worn many hats at a time, Disruptive Innovation comes naturally with the instinct to create a product that promotes itself.Business Marketing Strategy Evaluation Using the 7 P\'s of Marketing to Ensure Campaign\'s Effectiveness towards creating a successful Buyer\'s Journey framework.Hands On Expertise at managing Inbound Marketing, Web Analytics, Email Marketing, Online Branding, PPC (Adwords, Bing, Doubleclick, FB Re-targetting et al) Content Taxonomy, Website Traffic Optimization et al. Conferences / Events I\'ve been regularly visiting: WTM, London, UK ITB, Berlin, Germany

Experience

1. Sr Manager - Digital Marketing & Brand Management

   Webart Softech

   Apr 2006 — Present

   Key Responsibilities:• Strategic Planning and Execution of campaigns for SEM, PPC, SEO, E-mail Marketing, Social Media Marketing and Affiliate Growth.• Monitoring and Tracking Key Performance Indicators and metrics pertaining to Click Through Rates, Bounce Rate, CPM, CPC, CPA and Conversions.• Big Analytics compilation and Analysis using Google Analytics tool, usability analysis and optimization• Social Media Marketing and Branding• Recruitment & Training of Digital Marketing & SEO team members• Maintaining Sync with content team for content development• UX and UI Advisor for Mobile Apps and Website for Better Conversions and User Engagement• Co-ordination with Database Operations Department for promoting special Deals and Promos provided by the suppliers.• Online Branding using Social Media Platforms and Customer Feedback Platforms.• Understanding and Implementing Brand Requirements and User Intent for the Travel Product developed In-House. Having been to London and Berlin to WTM and ITB (Worlds Largest Travel Confrences), enabled me to connect with Large brands like Avis, Hertz, Budget, Dollar, National, Sixt and more for strategic business development globally.• Experience with Handling and monitoring 500+ websites (white lables, owned and operated in-house)

Education

• Institute of Engg. & Tech, Bhaddal

  Bachelor of Technology (B.Tech.), Electrical Engineering

  2001 — 2005

• Army School Chandimandir

  11th & 12th, Non-Medical

  1999 — 2001

• The New Public School

  10th

  1988 — 1999

Skills

• Market Research
• Start-Up Consulting
• Brand Development
• Ad Networks
• Business Strategy
• Ppc
• Google Analytics
• Car Rentals
• Marketing Strategy
• Crm
• Social Media Marketing
• Web Marketing
• Rtb
• Google Adwords
• Online Marketing
• Team Management
• Email Marketing
• Sem
• Car Rental
• Marketing
• Business Development
• Digital Marketing
• SEO
• Leisure Travel
• Management
• Web Analytics
• Advertising
• Blogging
• Programmatic Media Buying
• Entrepreneurship