Erron al-Amin

Customer Experience and Marketing Strategy Leader | Voice of the Customer | Team Building & Management | Innovation I Change Management

Role: Cx Product Management Director, Agent and Customer Success at Mercury Insurance
Location: San Francisco, CA, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Erron al-Amin

Hands-on, collaborative Customer Experience leader who has helped membership and financial service organizations transform to meet the needs of today\'s consumers. I use data, well-vetted (and tested) plans, and Innovation techniques to harness a company\'s assets and create differentiated customer experiences. My work has renewed faltering partnerships and product lines, led to expansion into new markets, created new products, and resulted in industry-leading retention and brand loyalty.I am known for taking on new-to-company opportunities and leading cross-functional teams that deliver results beyond expectations. My strategic “big picture” but practical approach, rooted in a top-tier education, data-driven marketing, and management consulting experience, has been critical to my success.

Experience

Cx Product Management Director, Agent and Customer Success
Mercury Insurance
May 2023 — Present · Berkeley, CA, US
Reporting to the Chief Customer Officer, the first new hire within the new Customer Experience (CX) department. Responsible for foundational & enterprise CX programs and strategy for both B2B (small business and agent) and B2C (direct and IA) personal insurance lines of business.

Education

Stanford University
BA, Psychology with honors
University of California, Berkeley, Haas School of Business
MBA and MIAS, Strategy and Marketing
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA, Strategy and Marketing

Skills

Strategy
Strategic Partnerships
Competitive Analysis
Customer Experience
Start-Ups
Program Management
Brand Management
Cross-Functional Team Leadership
B2c
Marketing Strategy
Advertising
Product Development
Marketing
Customer Segmentation Strategy
Go-to-Market Strategy
Strategic Planning
Marketing Communications
Corporate Communications
Customer Relationship Management (Crm)
New Business Development
Customer Insight
B2b
Direct Marketing
Enterprise Software
Product Marketing
Management
Analytics
Public Relations
Business Strategy
Channel Marketing
Promotions
Pricing
Customer Acquisition
Online Advertising
Creative Development
Brand Development
Integrated Marketing
Marketing Management
Sales
Online Marketing

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