Ernie Little
M.S. Candidate at Fordham University & Founder of WELD
- Role
- Founder & CEO at Weld
- Location
- Bronx, NY, US
- LinkedIn followers
- 500 followers
Experience
Founder & CEO
Feb 2025 — Present · New York, NY, US
Took WELD - a protein-infused energy drink (18g protein, 200mg caffeine, 16 oz) built for athletes and high-performers - from idea to shelf-ready product; led formulation and founder-led testing to refine flavor, texture, and macros- Built a 5+ employee team and engaged a specialist beverage consulting firm; defined roles, processes, and operating cadence- Raised a six-figure pre-seed and built the financial model: budget, cash flow, unit economics, and revenue projections- Hired and directed brand design; created packaging concepts and investor/sell-in materials- Ran pricing surveys to set price-pack architecture and margins; maintained daily outreach with retailers, gyms, distributors, advisors, and investors.
Education
Wesleyan University
Bachelor's degree, Economics
2022
Fordham University
Master of Science - MS
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